Life's A Beach event - Castle Quarter, Norwich

From 1 August 2026, Castle Quarter in Norwich transforms into a slice of seaside paradise with 'Life's A Beach'. This month-long event invites visitors to enjoy a six-metre sand zone, deckchairs, and creative activities like colouring and crafts. Free competitions offer chances to win summertime prizes, making it a fun day out for all ages. Running daily from 10am to 4pm in White Lion Square (outside Boots on the lower ground mall), the event promises hours of entertainment whether you're sunbathing or digging for treasures. Join in the beach-themed fun and explore hidden sea creatures as part of the Seaside Explorer Trail, with a special summer prize draw to look forward to.